Jun 2, 2008 12:00 PM, By JULIE GALLAGHER

By: By JULIE GALLAGHER

New York — A&P units here hope to turn this summer's dog days into Blue Bunny Days for New York City shoppers.

For the second consecutive year, 278 banner stores in the Montvale, N.J.-based chain will participate in an award-winning promotion whereby shoppers are eligible to earn a free 1.75-quart container of Blue Bunny Premium ice cream when the local temperature hits 80 degrees.

This article is part of SN's Premium content and requires registration. If not already a member, subscribe to Supermarket News today! Your subscription includes:

• Full access to the website, including over a decade of archives.
• The print magazine, delivered weekly, plus the Refresh supplement every quarter.
• More in-depth coverage of the supermarket industry than any other source.
• Surveys and industry data.
• Insight and commentary from industry insiders.

Registered Users	Subscribe Now!
User Name: Password: Remember Me	SAVE with a print/online combo or online-only options.
Already a Print-Only Subscribers? Upgrade to access Supermarket News' premium online content. Call 866-834-1247 to include premium access as part of your subscription!

View all Quick Poll Archives