Retailers Go Non-GMO
May 24, 2010 12:00 PM, By JULIE GALLAGHER
Natural food retailers and manufacturers are showing support for the Non-GMO Project Verification Program By: By JULIE GALLAGHER
PCC Natural Markets is in search of something sweet: a powdered sugar that's free of ingredients derived from genetically engineered corn to be exact. The certified organic grocer hopes to fill a spot on its shelf left vacant after its previous supplier refused to enroll in the Non-GMO (genetically modified organism) Project Verification Program.
The Non-GMO Project is a collaboration of manufacturers, retailers, processors, distributors, farmers and consumers. Products found to contain less than 0.9% GMOs after completing its verification program qualify for the Non-GMO seal. It serves as the first independently verified, uniform way to assure shoppers that a product is, for the most part, free of GM ingredients.
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