Feb 16, 2009 12:00 PM, By ROSEANNE HARPER

ST. CLAIRSVILLE, Ohio — Riesbeck's Markets, cited often for its huge sales of paczki prior to Lent, started early this year with stacks of the Polish pastries iced in black and gold — the team colors of this year's Super Bowl champions, the Pittsburgh Steelers.

It was a good idea, officials said, because sales of the rich, filled pastries soared during Super Bowl weekend.

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