Jun 30, 2008 12:00 PM, By MICHAEL GARRY

By: By MICHAEL GARRY

Retailers rarely lead the way with new technology, but they are doing just that with e-prescribing, the electronic transmission of prescriptions between the computers at a physician's office and a pharmacy.

According to the National Progress Report on E-Prescribing, issued by SureScripts, Alexandria, Va., last December, 97% of chain pharmacies (both drug and supermarket) were accepting electronically generated prescriptions, with much of the adoption taking place in 2007. About 70% of all U.S. pharmacies can take electronic prescriptions. Mail-order medication services are also accepting e-prescriptions.

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