Kosher Connection
Dec 1, 2008 12:00 PM, By LIZ PARKS
Consumers at ShopRite’s Kosher Experience store-within-a-store concept report crossing state lines for its quality and selection By: By LIZ PARKS
There was a time in food retailing when category management was limited to procuring suppliers and allocating space and stockkeeping units for narrowly defined categories like canned soups, pasta and cereal.
But Elizabeth, N.J.-based Wakefern Food Corp. expanded on that basic foundation by employing category managers who are experts in understanding consumer lifestyles and household needs.
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