Feb 18, 2008 12:00 PM, By MATTHEW ENIS

Cake sales continue to demonstrate growth potential at supermarket bakeries that watch the latest trends and answer shopper demand. By: By MATTHEW ENIS

As spring approaches, retailers looking to boost sales in their bakery departments may want to take another look at their cake sales. Cakes are already the top-selling category in supermarket bakery departments, accounting for almost 29% of total sales, according to a recent report by The Perishables Group, a West Dundee, Ill., research consultancy. And excerpts from the report, published in Modern Baking, a sister publication of Supermarket News, indicate that nationally, the category averaged $2,455 per store per week during the 52 weeks ending Sept. 29, 2007, a 5.4% increase over the prior year.

“Cakes are still growing and becoming a more sound and solid part of the business where you can still get a good price point and make some profits,” said Carl Richardson, a Rochester, Mich.-based consultant and former retailer with Farmer Jack and Price Chopper.

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