Mar 31, 2008 12:00 PM, By CAROL ANGRISANI

Retailers in the U.S., Canada and the U.K. turn to Mickey Mouse to help build private-label sales By: By CAROL ANGRISANI

Sobeys has tapped into the magic of Disney with a new co-branded food line that boasts Mickey Burgers, Princess Pasta Pals and other kid-friendly products.

It's all part of Compliments Junior Disney, a new line from the Stellarton, Nova Scotia-based retailer/distributor and Disney Consumer Products. CJD is available across Canada at Sobeys and its IGA Extra, IGA, Foodland and Price Chopper stores.

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