Feb 25, 2008 12:00 PM, By KELLY GATES

Today’s frozen foods cater to consumers who are watching their waistlines with more good-for-you ingredients By: By KELLY GATES

Frozen entrees supporting diet fads have been put on ice in favor of longer-term solutions that contain more wholesome ingredients. Consequently, buzz words like “low-fat” and “low-carb” have taken a backseat to terms like “more vegetables,” “whole grains” and “low sodium,” retailers told SN.

“This trend is best exemplified in Kraft's recent name change for their line of healthy dinners from South Beach Diet to South Beach Living,” said James Allen, frozen and specialty foods manager for Bi-Lo, Greenville, S.C. “Eating healthy within the framework of a healthy lifestyle without sacrificing taste and quality is the major trend as opposed to reducing calories or dieting.”

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