Apr 21, 2008 12:00 PM, By AMY SUNG

NEW YORK — FreshDirect here has reported significant sales increases as a result of its partnership with the Healthy Monday Movement, a nonprofit organization that dedicates Mondays to increasing health awareness and encouraging shoppers to take action and eat healthier foods.

“The average increase in sales for products that we feature on Monday in our weekly Healthy Monday campaign is about 300%, but we have seen increases up to 1,200%,” said Eileen Vider, corporate nutritionist, FreshDirect. Vider runs FreshDirect's Healthy Monday program.

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