Mar 10, 2008 12:00 PM, By JULIE GALLAGHER

By: By JULIE GALLAGHER

NEW YORK — A new Web campaign seeks to encourage major food manufacturers to help prevent the widespread planting of genetically modified sugar beets. Once harvested, sugar derived from the beets will be used to sweeten thousands of food products.

The initiative is being spearheaded by the Interfaith Center on Corporate Responsibility. Campbell's Soup, Kellogg's, Kraft Foods, PepsiCo, Hershey's, Sara Lee and McDonald's are among the 63 companies they're targeting.

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