Oct 27, 2003 12:00 PM, TOM ZIND

As supermarket produce departments struggle to compete with other areas of the store for the time-starved snack seeker, a potent new weapon is emerging in the form of dried fruit.

Long defined by the ho-hum raisin and the comedic prune, dried fruit is increasingly coming out of the shadows of the grocery center aisle and into the bright lights of the produce department, becoming a lot hipper in the process. Though hardly a new concept, dried fruit is enjoying a rebirth as new life is pumped into a stale category via an array of new and different products, improved packaging and more savvy marketing.

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