Nov 14, 2005 12:00 PM, DAN ALAIMO / Additional reporting: Wendy Toth

By: DAN ALAIMO / Additional reporting: Wendy Toth

PITTSBURGH -- Giant Eagle is heavily promoting a tie-in between its pharmacy department and its GetGo gas stations and convenience stores.

In the Cleveland market only, the chain has linked pharmacy to its aggressive fuelperks! reward program with full-page ads in the daily newspaper offering $1 off per gallon with new or transferred prescriptions. The chain is also using radio and its weekly circulars. The retailer has also linked the franchise Dress for Success Cleaners to the program, as well as prepaid gift cards.

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