MARKET BRIEFS
Mar 4, 1996 12:00 PM
sh Express Farms here has joined with the Florida Tomato Committee in a promotion that encourages the purchase of fresh tomatoes with Fresh Express Farms World Blend salads or Salad Kits.
In stores, the promotion will feature price cards with tear pad instant coupons for 25 cents off the purchase of both items. The promotion is being backed by full-page freestanding inserts that began appearing in February and will continue through April in 21 million newspapers in 28 cities.
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