Jan 20, 1997 12:00 PM, DAN ALAIMO

By: DAN ALAIMO

BURBANK, Calif. -- Three cross-promotional partners will highlight Warner Home Video's "biggest" ever marketing campaign for the March 11 sell-through release of "Space Jam." The title has so far grossed some $90 million at the box office and will come to video less than four months after its Nov. 15 theatrical opening. The movie, starring Michael Jordan, combines live action with the animation of Warner's cartoon characters, featuring Bugs Bunny.

"It's a perfect family title that has broad appeal, so distribution in supermarkets is going to be key for us," said Brian Moreno, vice president of family entertainment.

This article is part of SN's Premium content and requires registration. If not already a member, subscribe to Supermarket News today! Your subscription includes:

• Full access to the website, including over a decade of archives.
• The print magazine, delivered weekly, plus the Refresh supplement every quarter.
• More in-depth coverage of the supermarket industry than any other source.
• Surveys and industry data.
• Insight and commentary from industry insiders.

Registered Users	Subscribe Now!
User Name: Password: Remember Me	SAVE with a print/online combo or online-only options.
Already a Print-Only Subscribers? Upgrade to access Supermarket News' premium online content. Call 866-834-1247 to include premium access as part of your subscription!

View all Quick Poll Archives