Aug 7, 1995 12:00 PM, LAURA KLEPACKI

To help boost lipstick sales for the summer season, cosmetic companies and distributors have created a potpourri of programs that include consumer contests, samplings and the introduction of hot new shades.

Maybelline, Memphis, Tenn., is offering customers a chance to win a Caribbean cruise, said Daniel Collins, senior marketing manager for lip and nail products.

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