VONS OFFERS CLUB CARD USERS SUPER BOWL PACKS
Feb 12, 1996 12:00 PM, AMITY K. MOORE
By: AMITY K. MOOREARCADIA, Calif. -- Vons Cos. here looked to score big with its core shoppers with a Super Bowl promotion through which consumers received free groceries just in time for the big game.
In the promotion, Vons Club and Pavilions ValuePlus Club members who spent $150 or more using their club cards between Dec. 26 and Jan. 10 received a certificate in the mail for a free party pack redeemable at any Vons or Pavilions store.
- Full access to the website, including over a decade of archives.
- The print magazine, delivered weekly, plus the Refresh supplement every quarter.
- More in-depth coverage of the supermarket industry than any other source.
- Surveys and industry data.
- Insight and commentary from industry insiders.
Registered Users |
Subscribe Now! |
||||
|
SAVE with a print/online combo or online-only options. 
|
||||
Already a Print-Only Subscribers? Upgrade to access Supermarket News' premium online content. Call 866-834-1247 to include premium access as part of your subscription! |
|||||
advertisement
An expert on online groceries answers your questions.
Rick Brindle
View All Online Grocery Questions
Diane Tielbur
View All Occasion Based Marketing Questions
Viewpoints
David Orgel: Wider Turf War Between Supermarkets, Restaurants
Supermarkets are stepping up their restaurant-quality, ready-to-eat food offerings...
Mark Hamstra: Connective Politics Pay Off in Interchange Reform
It's safe to say that Rich Niemann Sr. and Sen. Dick Durbin, D-Ill., don't see eye to eye on all issues...
WH Refresh Blog
Bob Vosburgh:When Hiller’s Markets does something, there are no half steps...
advertisement
Most Viewed News
SN Editorial Videos
The Lempert Report
Marketing analysis, issues and trends from supermarket industry analyst Phil Lempert.
The Role of Technology at Save Mart Supermarkets
Aashish Chandra, senior director of IT Save Mart, talks about his company's approach to technology.
SN Sponsored Videos
Pan-Oston Mobile Innovation Centers Tour
The Supermarket Guru shows the front-end technology you can experience during the tour.
