Feb 4, 2008 12:00 PM, By ROSEANNE HARPER

A small independent finds big potential in the category, especially when associates know their stuff By: By ROSEANNE HARPER

Passion, curiosity and just plain knowledge have come together to help build cheese sales to new heights at Super Foodtown/Food Circus.

Along the way, additional benefits have piled up — benefits like an upscaled image, increased traffic and strengthened customer loyalty.

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