Wal-Mart Samples Spur Large Sales Lift
Nov 9, 2009 12:00 PM, By JULIE GALLAGHER
By: By JULIE GALLAGHERPHOENIX — Wal-Mart's sampling program not only drives an average sales lift of 124% on the day the item is demoed, but also improves movement of the product four weeks afterwards by an average of 29%, according to Terry Nannie, senior director of marketing for Wal-Mart.
He shared the details of its revamped sampling program here last week at the Grocery Manufacturers Association's Merchandising, Sales and Marketing Conference.
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