Nov 9, 2009 12:00 PM, By JULIE GALLAGHER

By: By JULIE GALLAGHER

PHOENIX — Wal-Mart's sampling program not only drives an average sales lift of 124% on the day the item is demoed, but also improves movement of the product four weeks afterwards by an average of 29%, according to Terry Nannie, senior director of marketing for Wal-Mart.

He shared the details of its revamped sampling program here last week at the Grocery Manufacturers Association's Merchandising, Sales and Marketing Conference.

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