Mar 24, 2008 12:00 PM, By MATTHEW ENIS

By: By MATTHEW ENIS

MONTVALE, N.J. — Through a partnership with World Wide Seafood, a buyer and distributor operating from New York City's venerable Fulton Fish Market, A&P has launched “Seafood Joe's Market Fresh Fish,” a program that will offer shoppers fresh fish caught and delivered for sale within 24 hours, as well as a selection of exotic delicacies from around the globe, according to company representatives.

“We have contacts with fishermen with day boats who fish the Atlantic, the Pacific and the Gulf of Mexico,” Joe D'Alessandro, senior director of seafood merchandising for A&P, explained during a launch event at Grissini's restaurant in Englewood Cliffs, N.J. “Because their product is so fresh, they will get top dollar. We understand the importance of [freshness], and so do our customers, and that's why we're going after the day boats.”

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