Mar 17, 2008 12:00 PM, By WENDY TOTH

Supermarkets are appealing to the green consumer with eco-friendly housewares products and storewide environmental themes By: By WENDY TOTH

The green trend is no longer a trend, it's a movement, and housewares is the latest product category innovating to keep up.

Manufacturers are working to reduce or remove harmful chemicals and increase the use of organic, renewable and recycled materials. Retailers are scooping up the resulting products for the eco-conscious consumer.

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