Jun 22, 2009 12:00 PM, By CHRISTINA VEIDERS

Recessionary pressures and demand for health care reform make for a fertile climate for new entries into the Rx-to-OTC switch field By: By CHRISTINA VEIDERS

After a relatively quiet period in the Rx-to-OTC arena, supermarkets can prepare for the next new wave of drugs to go over the counter in the near future.

Those who follow the over-the-counter segment say the current economic and political environment, with its emphasis on containing health care costs, favors the need for more costly prescription drugs to change status to less expensive OTCs for the self-care market.

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