Mar 31, 2008 12:00 PM, By DAN ALAIMO

When magazine copy sales drop off, the result is wasted paper, energy and money. Retailers are pushing for more efficiency By: By DAN ALAIMO

Keeping an eye on profits and sustainability, retailers are taking a closer look at efficiency in the magazine category.

This became big news earlier this year when Wal-Mart Stores, Bentonville, Ark., said it would trim 1,000 magazines — about half — from the list of titles approved for display in its stores.

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