Feb 4, 2008 12:00 PM, By DAN ALAIMO

Oral care can be taken beyond cavity prevention and merchandised as a total health care regimen By: By DAN ALAIMO

Consumers are becoming more aware of oral hygiene's role in health and wellness, and rewarding retailers with product selections that help them accomplish this.

As scientific evidence mounts that oral care can help prevent diseases — it can be particularly helpful for diabetes and other conditions — advanced toothpastes, mouthwashes, toothbrushes, flosses and related products are seeing increased sales, along with the tried-and-true basics. Natural products and whitening systems also draw customers back for repeat visits to the oral care aisle.

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