Jun 9, 2008 12:00 PM, By AMY SUNG

Variety and visual appeal remain the foundation of produce merchandising, but retailers find design, sampling and signage can build better connections with shoppers By: By AMY SUNG

Produce department merchandising has always relied on the ebb and flow of the different seasons, and retailers have become adept at using the various colors and shapes of each to generate sales.

Such traditional methods may no longer be enough, however. Today's consumer demands year-round supplies, favors specialty, organic and local items, and desires more product information. The changes have retailers working to establish a deeper connection with their shoppers.

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