Jan 28, 2008 12:00 PM, By CAROL ANGRISANI

Analysts react to a report that predicts big gains for private label By: By CAROL ANGRISANI

U.S. private-label dollar share has remained flat over the last 15 years. But a report from McKinsey & Co. said if more retailers replicate efforts by Kroger, Safeway and other private-label-friendly companies, there's $55 billion in “value at stake,” or dollars that could shift from national brands to retailers over the next eight years.

SN contacted several financial analysts to get their perspective on the findings. They were Chuck Cerankosky, managing director at FTN Midwest Securities, Cleveland; Gary Giblen, executive vice president at Goldsmith & Harris, New York; and Andrew Wolf, managing director at BB&T Capital Markets, Richmond, Va.

This article is part of SN's Premium content and requires registration. If not already a member, subscribe to Supermarket News today! Your subscription includes:

• Full access to the website, including over a decade of archives.
• The print magazine, delivered weekly, plus the Refresh supplement every quarter.
• More in-depth coverage of the supermarket industry than any other source.
• Surveys and industry data.
• Insight and commentary from industry insiders.

Registered Users	Subscribe Now!
User Name: Password: Remember Me	SAVE with a print/online combo or online-only options.
Already a Print-Only Subscribers? Upgrade to access Supermarket News' premium online content. Call 866-834-1247 to include premium access as part of your subscription!