Aug 25, 2008 12:00 PM, By JON SPRINGER

Discounter Aldi is well-positioned and growing, and doesn’t mind telling you so. By: By JON SPRINGER

For a retailer that won't ever be accused of being too fashion-conscious, Aldi is about as hot it gets right now.

“We're not exactly trend chasers here,” Jason Hart, president of Aldi's U.S. division, confessed during a recent interview with SN. “I would argue instead that trends are coming to us. Whether it's the growth of the alternative format, the growth of the small footprint, the big growth of private labels, or the recent trend toward value. That's what our business is all about.”

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