Jun 9, 2008 12:00 PM, By CHRISTINA VEIDERS

By: By CHRISTINA VEIDERS

Sales and marketing organizations have coalesced into a national force with a unique role in trading partner relations.

“We are really the in-between guy and have to have relationships on both sides and execute on both sides,” said Sonny King, chief executive officer, Advantage Sales and Marketing, Irvine, Calif.

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