Mar 31, 2008 12:00 PM, By ELLIOT ZWIEBACH

Weak sales and new management muscle indicate changes may be afoot at Fresh & Easy By: By ELLIOT ZWIEBACH

After what many observers described as a very slow start in terms of sales volume, Tesco is beginning to make changes in its Fresh & Easy Neighborhood Market operation.

Just this month, the Cheshunt, England-based company added Jeff Adams, one of Tesco's top executives, to the Fresh & Easy management team — a move some see as a signal that the U.S. banner needs tweaking.

This article is part of SN's Premium content and requires registration. If not already a member, subscribe to Supermarket News today! Your subscription includes:

• Full access to the website, including over a decade of archives.
• The print magazine, delivered weekly, plus the Refresh supplement every quarter.
• More in-depth coverage of the supermarket industry than any other source.
• Surveys and industry data.
• Insight and commentary from industry insiders.

Registered Users	Subscribe Now!
User Name: Password: Remember Me	SAVE with a print/online combo or online-only options.
Already a Print-Only Subscribers? Upgrade to access Supermarket News' premium online content. Call 866-834-1247 to include premium access as part of your subscription!