Sep 21, 2009 12:00 PM, By MICHAEL GARRY

In an age when consumers have become used to handling cell phones and iPods, are they ready to incorporate a portable electronic device into their grocery shopping trip?

After much trial and error, Stop & Shop, Quincy, Mass., a division of Ahold, may be as close as any food retailer has come to answering that question with its rollout of a handheld scanning/marketing device dubbed Scan It! While Food Lion's Bloom division and others are testing portable shopping devices (see "Other Mobile Shopping Devices"), few have devoted the resources — or attracted the attention — that Stop & Shop has with its Scan It! implementation.

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