Jan 21, 2008 12:00 PM, By MICHAEL GARRY

By: By MICHAEL GARRY

NEW YORK — Food Lion marketing executives said last week that the company is leveraging sophisticated demand-based applications, as well as collaborating with a growing number of suppliers, in order to offer products and prices best suited to the preferences of shoppers in different locations.

The Salisbury, N.C.-based chain, which has already developed merchandising plans for specific groups of stores, expects to deliver shelf planograms and prices tailored to each of its roughly 1,300 stores operating in the Southeastern U.S and environs.

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